Tracking Trends

Home Builder Sales Stabilize as Incentives and Price Cuts Increase October 20, 2026 The HomeSphere + BTIG Monthly State of the Industry Report found home builder sales showed mixed results in September as more builders reported year-over-year sales gains, while the share reporting declines also increased. At the same time, buyer traffic weakened, and builders…

August brought a broad-based deterioration in builder sentiment and performance, with sales, traffic and pricing measures all weakening compared with July’s already-light results.

Sales pulled back from June’s improvement, while traffic remained relatively resilient and pricing and incentive trends stayed broadly stable.

June’s HomeSphere/BTIG State of the Industry Survey revealed encouraging signs for the housing market, with stronger builder sales, increased buyer traffic, and more stable pricing after a challenging spring.

The May HomeSphere/BTIG Home Builder Survey showed sales stabilizing, but buyer traffic weakened to its lowest level since November 2023 as higher rates, inflation, and softer consumer sentiment continued to weigh on demand.

As the housing market entered the heart of the spring selling season, April builder survey results painted a cautious picture for new home sales activity in the latest HomeSphere/BTIG State of the Industry Report

According to the latest HomeSphere/BTIG State of the Industry report, builder momentum slowed in March as rising rates, declining traffic, and increased incentives pointed to a more cautious start to the spring selling season.

From the latest HomeSphere/BTIG Industry report – homebuyer interest is climbing as spring approaches, but sales growth is tempered by affordability challenges and the ongoing need for incentives.

The January 2026 HomeSphere/BTIG State of the Industry Survey, based on small- and mid-sized builders nationwide, shows a meaningful improvement in demand trends compared to December.

Builders reported weaker sales and traffic trends in December compared with November, while pricing and incentives remained largely unchanged.