FAQs: LEADPLUS

What is LEADPLUS?

LEADPLUS is HomeSphere’s digital builder lead generation program for building product manufacturers. When our team meets with and markets to our community of 2,300 home builders, we’re uncovering new business opportunities for you. Those opportunities are e-mailed to point persons within your organization via LEADPLUS. All HomeSphere’s building product manufacturer customers have access to LEADPLUS.

What are the types of LEADPLUS Opportunities?

As of April 9, 2018, you could be e-mailed three different types of LEADPLUS Opportunities. These three types help you better understand where in the sales process the builder is, and how to respond.

• Qualified LEADPLUS Opportunities
• Targeted LEADPLUS Opportunities
• Informational LEADPLUS Opportunities

What does each LEADPLUS Opportunity type mean?

Qualified LEADPLUS Opportunities

The builder has explicitly requested a call or a meeting with your local field sales rep to discuss converting to your products.

Targeted LEADPLUS Opportunities

The builder is not using your product and is in your target market. The builder should be called on by your local field sales rep, a contractor, or distributor.

Informational LEADPLUS Opportunities

The builder isn’t ready to be contacted by a field sales rep yet, however, they would like to receive more information or materials about your products.

How should I respond to each LEADPLUS Opportunity type?

• Qualified LEADPLUS Opportunities: You should call on this builder within 24 hours of receiving the Opportunity. This builder is waiting to hear from your company as soon as possible.

• Targeted LEADPLUS Opportunities: Your local field sales rep should connect with their HomeSphere Regional Sales Manager within 48 hours to get introduced to this builder.

• Informational LEADPLUS Opportunities: Your marketing team should add this builder to your active digital marketing campaigns or send marketing materials to their office.