As the residential housing industry returns to profitability, HomeSphere, Inc., the industry’s first and only B2B digital lead generation and customer loyalty platform, is laying new pathways for its homebuilder partners to boost their sales and marketing efforts through technology.
The company has led the way in technology adoption since its founding nearly 15 years ago. During the downturn it revamped its platform, incorporating the newest CRM, lead generation and database marketing technologies into its Web-based offerings. As a result, HomeSphere is experiencing tremendous growth, with nine consecutive quarters of sales increases, new partners and a list of industry awards.
“Our new digital lead-generation and customer loyalty tools, combined with the growth in builder confidence, have led to a shift in thinking – our partners are embracing and reaping the benefits of digital sales and marketing,” said HomeSphere President and COO Glenn Renner.
To continue to maximize the rising tide of residential building in 2014, HomeSphere will expand its offerings, rolling out additional reporting features on its Lead Generation platform and creating a custom iOS application to support its sales team.
“Businesses across the board are increasingly moving their budgets to digital or automated marketing solutions because of the now-proven track record and ability to measure ROI at all points in the process,” said HomeSphere CEO Jim Waldrop. “As our industry returns to profitability, smart builders and manufacturers are relying more on technology in order to outperform the improving market.”
On the strength of its new offerings and trusted name, HomeSphere’s platform has grown substantially in recent years. In just the past year, nearly 400 local and regional builders became HomeSphere customers of its platform that now includes 16,000 local and regional homebuilders, who together constructed 14 percent of the new single-family homes built in the U.S. in 2013. At the same time, the company grew its customer base of building product manufacturers by 15 percent, adding 11 new brands, including Grace Construction Products, Johns Manville, Seagull Lighting, Eldorado Stone, Mohawk Industries, Masonite, Rubbermaid Professional, Progress Lighting, Boral Stone Products, The Tapco Group and PPG Architectural Coatings.
In turn, industry leaders have taken note of the power of HomeSphere’s offerings. Constructech Magazine named HomeSphere BRI one of its Top Products of 2014, recognizing the improved platform as exceptional technology for the residential building community. Additionally, HomeSphere was named a Colorado Company to Watch, an award recognizing second-stage companies that develop valuable products and services, create quality jobs, enrich communities and create new industries throughout Colorado.
HomeSphere develops and manages the homebuilding industry’s first and only B2B digital lead generation service, connecting more than 80 preferred building product manufacturer brands across 23 product categories with more than 16,000 local and regional homebuilders. Leveraging exclusive, actionable market intelligence and access to sought-after relationships, HomeSphere’s solutions deliver measurable, ultra-targeted business opportunities with more profit potential. Visit www.homesphere.com or call 1-800-274-2632.