August 12, 2013

The Importance of Staying on Trend with Lighting

Progress Lighting

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Many homebuilders forget that lighting is a fashion product.

Think about other industries – such as retail, hospitality and restaurant – that put a considerable amount of time, effort and money into creating the right atmosphere with lighting. Grocery chains even use specialty lighting to showcase fruits and vegetables in the right light!

The right environment – highlighted by purposeful lighting – can make individuals feel comfortable in the space.

It’s important to stay on trend when selecting the right lighting for your homes.  Progress Lighting understands the marketplace and offers lighting solutions that are going to complement the latest home furnishings.
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June 13, 2013

Lighting: The Great Differentiator

Progress Lighting


By Todd Roy
Builder Marketing Manager for Progress Lighting

 

When someone is buying or selling a home, there is always the question:

 

“What really differentiates one home from the next?”

 

Sometimes, homebuilders and homeowners really miss the importance of lighting.

Any of the finished products within the home, as well as on the home’s exterior are really what makes one home stand out from another. I always like to say “lighting is like the jewelry of the home.” Meaning, it’s possible to build a good home and then significantly change the perceived value through trim upgrades, carpentry, plumbing fixtures and appliances. This, of course, includes lighting, too. In other words…

 

Anything the buyer is going to optically see will make a difference.

 

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April 11, 2013

Progress Lighting Joins HomeSphere

(Lakewood, Colo. – April 11, 2013) — Today, Lakewood-based HomeSphere Inc. announced Progress Lighting will join its growing digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand.

Progress Lighting, with one of the industry’s largest selections of fixture styles and complementary designs, joins more than 70 preferred manufacturers using HomeSphere BRI and its industry-first digital marketing services to connect with a growing network of mid-tier builders. HomeSphere’s extensive, mid-sized builder network is staged to construct nearly 20 percent of the total new single-family homes forecast in 2013.

“Builders in today’s market want custom lighting packages to meet project needs,” said Progress Lighting Manager of Builder Sales and Marketing Lance Smith. “HomeSphere’s industry-first digital solutions are an ideal means for introducing mid-sized builders to our company and its wide range of custom, energy-efficient offerings.”

By connecting the homebuilding universe – including top product manufacturers, mid-tier builders and service providers – more directly through technology, HomeSphere BRI creates measurable business opportunities for all of its partners. HomeSphere’s network of nearly 9,600 privately owned builders can now use HomeSphere BRI to gain knowledge of Progress Lighting’s full line of residential and light commercial products and manage their cash-producing rebates, helping them to improve their bottom line and grow efficiencies through an automated, consolidated solution.
“Progress Lighting is a storied, well-respected brand,” said HomeSphere Vice President of Sales Chris Toth. “We are pleased to offer its top-ranked, industry-awarded products to our builders and align with the company’s strong performance well into the future.”

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About HomeSphere

Colorado-based HomeSphere provides the residential construction community with digital lead-generation and customer loyalty solutions that deliver higher profitability through measurable business opportunities, actionable intelligence and exclusive access to key contacts. The only company of its kind to offer user-friendly, digital solutions to empower market collaboration, HomeSphere has delivered innovative marketing services to building product manufacturers, distributors, contractors, builders and homeowners for more than a decade. Visit http://www.homesphere.com or call 1-800-274-2632.
About Progress Lighting

Progress Lighting is committed to manufacturing award-winning energy efficient products while educating individuals on new options available in solid-state lighting. The lighting manufacturer also responds to the ever-changing needs of the lighting industry with extensive research and development programs that ensure high standards of quality and innovation for the home. Headquartered in Greenville, S.C., Progress Lighting operates two distribution centers that support one of the largest networks of electrical distributors and showrooms in the United States. Visit www.progresslighting.com, follow on Twitter @ProgressLtg and find on Facebook at http://www.facebook.com/ProgressLighting.