May 29, 2014

The Digital Approach to Interacting with Your Customers

By Glenn Renner
HomeSphere President & COO

 

Last month we discussed building credibility through thought leadership in various formats. According to CMI, “Content marketing is… creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience–with the objective of driving profitable customer action.” So, now that you have generated worthwhile content, it’s time to share it with your customers in attempt to build engagement and ultimately encourage sales.

Read more

May 7, 2014

Grace Construction Products Joins HomeSphere

Grace Construction Products

Share this: Facebooktwittergoogle_pluslinkedin

(Lakewood, Colo. – May 7, 2014) — Today, HomeSphere Inc. that Columbia, Maryland-based Grace Construction Products will join BRI, HomeSphere’s growing digital lead-generation and customer loyalty platform, opening up new customer opportunities for Grace and its residential building materials.

The partnership will connect HomeSphere’s growing builder network to the innovative solutions that have established Grace as a world leader in premium construction chemicals and building materials. Through BRI, HomeSphere’s local and regional builders will have exclusive access to Grace’s residential building materials that provide robust weather protection and contribute to energy efficiency, critical to building high-performing homes.

Read more