The key to selling houses in this market is offering both a value consumers can afford and a design that compels them to purchase.
Finding the balance of both in today's market is both an art and science. Talking to consumers is a great start.
Mollie Carmichael, Principal at John Burns Real Estate Consulting, has surveyed thousands of consumers to find out what they are
looking for today and how much they are willing to pay in home and community. Join us as Mollie shares some of the results of this survey.